研究领域
营销战略(Marketing Strategy);营销策划(Marketing Planning);国际市场营销(International Marketing);经济学[含中级微、宏观及国际经济学] (Economics, incl. Intermediate Micro, Macro & Int’l);战略管理(Strategic Management);企业购并(M&A);产业与个别企业分析[含营销案例分析](Industry Analysis & Business/Marketing Case Study);公共/基础建设评估管理(Public/Infrastructure Evaluation &Mgt);国际财务金融(Int’l Corporate Finance);研究方法(Research Methodology);商务沟通与人际关系(Business Communication & Human Relations)。
学历
DBA (with Highest Honors), Université Paris IX
(巴黎第九大学企业管管博士) (获最优异论文荣誉)
[2014年诺贝尔经济学奖得主Jean Tirole为巴黎第九大学1978年决策数学博士]
台湾政治大学经济学硕士(获优秀论文奖,全额资助印刷出版)
台湾逢甲大学 (AACSB accredited)企业管理学士
专业协会
总部在伦敦的全球策略管理论坛(协会) 理事、创始会员
Director & Founder Member,
Strategic Management Forum (Global), headquartered in London (abbrev. SMF)
SMF has over 21,660 LinkedInmembers and might be the most active LinkedIn group on Strategic Management.
工作经历
1.台湾逢甲大学 企业管理学系客邀专题授课
讲授商学菁英专题:国际财务金融、企业战略、购并理论与实务、企业案例分析、公司理财、公司治理等
2.Guest Reviewer, Issues in Business Management & Economics (USA)
美国Issues in Business Management & Economics客邀审稿
3.台湾逢甲大学 企业管理学系及研究所系所务咨询顾问
4.Director, LiNDEX Int’l Consulting LLC (London)
从事欧亚跨境营销、购并等咨询顾问业务
5.康和证券投资顾问股份有限公司总经理
从事国际基金投资顾问、企业财务顾问、证券投资顾问等业务
6.Session Chairman, Taiwan Banking & Finance Conference by Euromoney (London)
7.Senior Vice President, Standard Chartered Asia (Taiwan) Limited
Taiwan Representative,Standard Chartered Securities Limited (Hong Kong)
(香港渣打证券有限公司驻台代表)(台湾渣打亚洲股份有限公司资深副总经理)
从事企业国际购并顾问、香港上市承销、香港市场国际联贷业务
8.Vice President, Moryn Industries Corporation, New York(纽约Moryn Industries公司副总裁)
从事跨国投资/制造/合作、贸易、三角/多角贸易、美国市场营销/发货仓库/批发、跨境营销、跨国金融、保理融资等业务
著作摘要
1.Yeh, Chih-Hung & Chang, Tsung-Huai (2015) Market Share-profitability Relationship: An Analysis of Five Doctrines.A working paper. (September 2015)
2.叶志鸿 王春源 (2015) 福建自由贸易试验区新思维与台闽产经合作发展展望.海峡科学, 101期, 福州, 2015.05, pp. 56-59, 85
3.Yeh, Chih-Hung & Chang, Tsung-Huai (2013) A General Theory of Market Competition - M Theory.ICASSR 2013, Atlantis Press, Amsterdam, June 2013, pp. 242-252 (SCI)
4.Yeh, Chih-Hung (2011) An M&A Case Study. Unpublished case study on a cross-border M&A in PCB industry. (March 2011)
5.Yeh, Chih-Hung (2004) Taiwan Financial Industry’s Short-term Weakness due to Fear Factors.DaiwaAsian Banking Insight, Daiwa Institute of Research, Singapore, July 2004, pp. 49-58
6.Yeh, Chih-Hung (2004) Mega Financial Holding Soundly Advancing, at a Low Valuation (EquityResearch). Daiwa Institute of Research, Hong Kong, May 2004
7.Yeh, Chih-Hung (2003) Taiwan Financial Industry Advancing on Almost All Fronts.Daiwa AsianBanking Insight, Daiwa Institute of Research, Singapore, September 2003, pp. 31-48
8.Yeh, Chih-Hung (2003) Government Initiatives Unfold a New Era for Taiwan Financial Industry.DaiwaAsian Banking Insight, Daiwa Institute of Research, Singapore, January 2003, pp. 25-42
9.Yeh, Chih-Hung (1995) Regionalisation through the Equity Markets.Taiwan Banking & Finance Conference, Euromoney, London, August 1995
10.葉志鴻(1980) 證券市場的效率:台灣股票交易的實證研究.嘉新水泥文化基金會出版, 台北, 1980